stepping in it foray into the transgender bathrooms debate, the American Family Association started a petition asking customers to join them in pledging to boycott the store “until it makes protecting women and children a priority.”
Finally, Target executives met with the petition proponents to discuss the matter.AFA President Tim Wilmon posted this update from the meeting with Target executives:
I met face-to-face with Target executives and spoke to them on your behalf, urging them to end this boycott by protecting women and children in their stores.
I offered a common-sense approach and a reasonable solution to the issue of transgendered customers: a unisex bathroom. Target should keep separate facilities for men and women, but for the trans community and for those who simply like using the bathroom alone, a single occupancy unisex option should be provided.
Target representatives were gracious and respectful, but sadly, they rejected our offer. They repeated what Target CEO and Chairman Brian Cornell said yesterday during an interview on CNBC, “We’re going to continue to embrace our belief in diversity and inclusion…,” code-words for sticking with its dangerous policy of allowing men use women’s dressing and bathrooms.
Well, that probably isn’t the best financial decision, at least if they’re looking to keep shareholders happy. The company has already shed $5 billion of its market value since the boycott began, and their brand perception in the market has taken a similar plunge.
Meanwhile, the AFA has redoubled its boycott efforts, seeking to meet at least 2 million signatures on its petition.
[Note: This post was authored by The Analytical Economist]