This has been a rough week for TV journalists.Three CNN reporters were forced to resign after the network admitted a story supposedly linking Trump associates to a Russian investment bank was bogus.
And then there’s Megyn Kelly.Ratings for her show “Sunday Night” on NBC have continued to slide, hitting a new low in both its key demographic and in overall viewers this past weekend.
She once again lost out to “America’s Funniest Home Videos.” Ouch.
According to Variety, Airing at 7 p.m., “Sunday Night” averaged a 0.4 rating in adults 18-49 and 3.4 million viewers, according to Nielsen data. That is down from a 0.5 and 3.6 million viewers last week’s episode, which featured Kelly’s controversial interview with InfoWars founder Alex Jones.In the tim eslot, “Sunday Night” lost out to CBS’ “60 Minutes,” which was down from its last new episode on June 11 with a 0.7 and 7.2 million viewers. ABC led the night with a rerun of “America’s Funniest Home Videos” (0.7, 3.9 million).
In poetic irony, the shows following Kelly’s were “Despicable Me” and a rerun of “Little Big Shots: Forever Young.”
Last week, radio host Mark Simone tweeted that NBC was trying to figure out a way to drop Kelly.
Inside scoop: NBC now trying to get rid of Megyn Kelly. Even trying to get FOX to buy out her contract and take her back.— MARK SIMONE (@MarkSimoneNY) June 19, 2017
He also tweeted if her ratings continue to slide, she may be banished to MSNBC.
NBC will have to take her off the network – if they are stuck with her, they'll give her an MSNBC show
— MARK SIMONE (@MarkSimoneNY) June 19, 2017
According to CNN (so of course you can take this with a hefty grain of salt), a veteran television executive said “They’ve made a fundamental mistake about Megyn which is they think she’s a super star. What she is is a cable star, and that is a very different solar system.”
Opinions are one thing, but at the end of the day, what matters in television are eyeballs. And right now for Megyn Kelly, there are more nays than eyes.
[This article was written by Michele Hickford, author of the brutally honest and bitingly funny Do I Need To Slap You?]