I guess we touched a nerve last night regarding Coke’s “America the Beautiful” Super Bowl ad. Some people felt even questioning why an iconic American song was sung in other languages was racist. There are others, who I figured, just rolled over and said everything is fine.But the last thing any of us should want to see is a balkanized America. Furthermore, it has to be of concern that we have Americans who lack the resolve to take a stand for our borders, language, and culture. That’s why I included the quotes from President Teddy Roosevelt, because once upon a time that was how Americans felt, and immigrants came here to be a part of the American experience, not bystanders.
Now, here is my recommendation for what the Coca Cola marketing executives should have done. Coke’s “America the Beautiful” should have been sung in English and showed Soldiers, Sailors, Airmen, Marines, and Coast Guardsmen of diverse races, sex, and creed deployed all over the world drinking Coca Cola. If you truly want to show a diverse commitment to service, sacrifice, and honor that enables us to live in “America the Beautiful” that would have been rated the best commercial advertisement of the Super Bowl. And we would be here talking about how we were all touched emotionally.
I’m not advocating any boycott of Coca Cola, after all I was born and raised in Atlanta. What I do want you all to think about is this quote from George Washington:
Commonality of language unites and enables the passing of a national character to subsequent generations and to all those who – legally — come to our shores.
We are either a united people, or we are not. If the former, let us, in all matters of general concern act as a nation, which have national objects to promote, and a national character to support. If we are not, let us no longer act a farce by pretending to it.
But then again, maybe even Coke is buying into the “fundamental transformation” of America.