In the 2012 election, the digital media skills of Barack Obama and the Democrats were LEGION. In fact, the Democrats hired the best and the brightest out of Silicon Valley to help them parse data, analyze and dominate social media.
If you have some time to kill, Inside the Cave is a very interesting read. It details the “Digital, Technology, and Analytics Operations of Obama for America.”
One of the key points made is “Don’t fight the last war. In 2016, the game will be different (total digital integration throughout the campaign?). GOP needs to catch up AND get ahead of where campaigns are going next like OFA did with Analytics in 2012.”
As an outsider to the Trump campaign (or any campaign for that matter), it’s impossible to know if the GOP has taken to heart any of the learning from 2012, but maybe it doesn’t matter at all.
Because maybe, Donald Trump has effectively taken the rule book, chewed it up and spit it out all over the political establishment.If his impact and following on social media are anything to go by, Donald Trump is steamrolling the competition. The Gateway Pundit predicts, based on an analysis of Trump vs Hillary Clinton’s social media footprint, Trump will in a landslide.
Check out this analysis from The Truth Division comparing the two presidential candidates on different platforms:
Trump: 10,174,358 Likes
Clinton: 5,385,959 Likes
Trump has nearly double the amount of ‘Likes’ that Clinton has!
When comparing recent ‘live streams’ on Facebook:
Trump Live Stream Post — 135,000 likes, 18,167 shares, 1.5 million views
Clinton Live Stream Post —11,000 likes, 0 shares, 321,000 views
Trump is crushing Clinton.
Trump: 10.6 million followers
Hillary: 8.1 million followers
Trump has 30 percent more Twitter followers — and they translate into real votes. A recent study confirmed that 70 percent of his followers are real supporters, and 90 percent of those real followers have a voting history.
Who knows if Hillary followers are even real?
Youtube Live Stream
Trump: Averages 30,000 live viewers per stream
Clinton: Averages 500 live viewers per stream
Trump has 5900 percent more live viewers than Clinton. That’s plain devastation!
Trump: 2.2 million followers
Clinton: 1.8 million followers
Trump has 22 percent more Instagram followers.
Trump: 197,696 subscribers
Hillary: 24,429 subscribers
Hillary for Prison: 55,228 subscribers
Hillary for Prison’s Reddit feed has more than double subscribers of Hillary’s Reddit page, equating to Trump having 700 percent more Reddit subscribers.
Even if you were to assume half of Trump’s followers in each of these media were just following him because they hate him, he’d still be ahead.
I (Michele Hickford) spent a number of years in marketing for satellite and cable television channels in the prehistoric period before there was an “interweb.” The mantra we always followed was “content is king” — in other words, if you didn’t have decent content, you had no audience.
If these numbers prove anything it’s that all the big data and analysis in the world doesn’t help if your content stinks. Sorry Democrats. Your content STINKS.
[Note: This article was written by Michele Hickford]