It seems as if the folks heading up the Fox News Channel are doing their best to distance themselves from their original founding under the late and former CEO Roger Ailes, opting to drop their iconic slogan, “fair & balanced.”
Fox has been a leader among cable news networks for many years now and has always been a favorite source of information for conservatives. After all, what other options did we have?
According to TheBlaze, New York Magazine’s Gabriel Sherman reported Wednesday that Fox News decided to shed its longtime motto last August, when Ailes was pushed out in the wake of a series of sexual harassment allegations against him. One insider told the outlet that the slogan had “been mocked” while another executive said the tagline was “too closely associated with Roger.”
A spokesperson for Fox News confirmed to TheBlaze that the network has not, in fact, used the popular slogan since August in any of its marketing materials, but added that “the shift has nothing to do with programming or editorial decisions.”
According to Sherman, Fox News management has instructed executives to use one of the network’s other, lesser-known slogans: “Most Watched. Most Trusted.”Ailes first coined the “Fair & Balanced” slogan, which became synonymous with the Fox News brand, when he founded the network in 1996. In fact, Ailes saw the motto as a mantra necessary for the news channel’s success.
“If you come out and you try to do right-wing news, you’re gonna die. You can’t get away with it,” he once told a reporter, according to Sherman.Ailes cared so much for the slogan that he would hold seminars to discuss the “Fair & Balanced” tagline with staff members.
The times, they are a’changing.
Fox News is going through a makeover, distancing it from its ties to the center-right by getting rid of several prominent personalities — like Bill O’Reilly — and now this slogan.
Are they simply attempting to be more balanced and objective, or is a shift to the left on the horizon?
Only time will tell.
[Note: This article was written by Michael Cantrell]