If we’ve learned anything about Donald Trump, it’s that he fancies himself the best wheeler dealer on earth — and he isn’t too shy to say as much, either. (If President Obama had any sense, he would’ve anointed Donald the “Czar of Negotiations” — boy did he let that opportunity slip through his fingers.)
This week, The Donald made one of his boldest moves yet in the campaign. On Tuesday, Trump sent a letter to CNN president Jeff Zucker challenging him to donate the proceeds from the sale of advertising time during the next presidential debate — which, some say, coincidentally (or not) has jumped FORTY PERCENT above the normal pricing on CNN. But what may be as striking as Trump’s challenge to Zucker is his suggestion of who should be the beneficiary of the proceeds: veterans charities.
As the New York Post notes, from The Donald’s point of view, he’s the reason most companies are willing to pay huge sums of money for air time during the debate.
Trade publications have reported that CNN is asking for up to $200,000 for a 30-second ad, and that typical rates run as low as $5,000.
Trump writes that the spike in viewer interest “is due 100 percent to Donald J. Trump.”Trump angered some veterans in July when he mocked Senator John McCain , the GOP’s 2008 nominee and a former prisoner of war in Vietnam.” Trump insists that our veterans need help, stating in his letter to Zucker:
“The veterans of our country, our finest people, have been treated horribly by our government and its ‘all talk and no action’ politicians.”
“In fact, some would say they are treated like third class citizens — even worse, in many cases, than illegal immigrants. It is about time that someone comes to their aid. Let’s start now!” he added. “This large contribution of many millions of dollars would be a truly wonderful thing for CNN to do.”
Of course, we can all be sure that Trump’s motivation is not purely altruistic. No doubt he sees this as a win/win opportunity: veterans get some desperately-needed help and Trump gets a redo with voters upset with him for his comments mocking John McCain.
This was a typically gutsy — and politically-savvy — move, and I sure hope it works, for our veterans’ sake.
No word from Zucker yet — any bets on how he’ll respond?
[Note: This article was written by Ashley Edwardson]