There’s been much talk about a so-called “Trump Effect” over at FOX News. That is – whether support or criticism has helped or hurt their ratings.
After a lengthy and heavily publicized feud, Megyn Kelly sat down with Trump for an interview following a meeting they had at Trump Tower, officially ended the ill-will between the two of them. And what has happened to her ratings since then?
The Daily Caller has the scoop:
Sean Hannity beat out Megyn Kelly in the key 25-54 demographic in the month of May as part of his ratings surge.
According to Nielsen Media Research, Hannity received 2,078,000 viewers (up 35 percent) with 460,000 viewers in the key 25-54 demographic, (a 21 percent increase) in the month of May. Hannity had the biggest year-to-year increases for all of FNC.But Hannity’s dominance hasn’t come at the expense of others. In fact, her ratings have increased too since the end of the Trump feud, just not by as much as Hannity. Bill O’Reilly still continued his dominance, raking in three million total viewers (up 25 percent), with 492,000 viewers in the key 25-54 demographic.
Kelly’s show, “The Kelly File” saw a 16 percent increase in total viewers, topping out at 2,500,000, with 456,000 viewers in the 25-54 demo.
This has been good news for FOX. Overall, Fox News was ranked number one in total day among all basic cable channels in May. That’s the third month in 2016 that they ranked number one among all basic cable networks in total day.
To put their dominance in perspective, they’re garnering more total viewers then CNN and MSNBC combined. If there is a Trump Effect, it’s doing wonders for conservative media.
[Note: This post was authored by The Analytical Economist]