In 2014 Beyoncé performed at the annual MTV Video Music Awards – the words “FEMINIST” illuminated behind her during the performance. Twelve million watched, many exposed to the term for the first time, which they have since associated with the singer.
And she’s capitalized on her feminist image. Her latest business venture “Ivy Park” makes women’s athletic gear, aimed to “empower women through sport.”
In today’s world of virtue signaling, saying you’re for women is more important than actually helping women. And nobody knows that better than the sweatshop workers producing Queen Bey’s clothing line:
As Page Six reports: Britain’s The Sun on Sunday said its investigation found that the star’s label, featured in Topshop stores, is made by Sri Lankan seamstresses paid only $6.17 a day.
A 22-year-old sewing machine operator told the newspaper that she lives in a 100-room boarding house near the factory in the town of Katunayake. “All we do is work, sleep, work, sleep,’’ she said.The young woman said she can’t survive on her salary of $125.30 a month. That’s just a bit over half the Sri Lankan average monthly income of $235.49, according to the newspaper.
Here’s an idea: let’s empower these women by actually paying them. Beyoncé’s net worth tops $450 million, and her husband Jay-Z has been spotted sporting a Che Guevera t-shirt on multiple occasions. Why don’t they put their money where their mouths are?
[Note: This post was authored by The Analytical Economist]