There’s plenty of hostility towards Chick-fil-A, but it never seems to have to do with their product. In fact, the only complaint I’ve ever had is how busy the store always seems to be (which certainly is a positive sign).
As it turns out, my “complaint” is the number one complaint the chain receives. Well, there’s some good news for the Chick-fil-A diehards; they just fixed that problem. MSN reports:
Chick-fil-A is rolling out a new app that will let customers skip long lines at the register.
The app, called Chick-fil-A One, allows customers to order and pay for their food in advance, then pick it up at a counter designated for online orders.
That’s big news for fans of Chick-fil-A, which is typically slammed with customers during regular meal times, making long lines inevitable.The app will also allow users to customize and save their favorite orders. Michael Lage, a veteran of Facebook and Google who helped develop the app, claims it will fundamentally change how customers experience and interact with Chick-fil-A — particularly for parents with young children.
To celebrate the launch of the app, Chick-fil-A is giving away free chicken sandwiches to everyone who downloads it between June 1 and June 11. Customers will get their choice of a free original, spicy, or grilled chicken sandwich when they sign up.
Unfortunately for me this doesn’t solve my other problem with Chick-fil-A – that the closest store to my residence is an hour away.
[Note: This post was authored by The Analytical Economist]