The day after the SOTU address I kinda did my own TV ratings poll in my neighborhood as I went out about my business. Most people I queried didn’t even watch or began watching, then turned it off.
As reported by Politico, the Nielsen ratings confirm my unscientific analysis. In fact, NBC’s airing of the “Biggest Loser” finale actually outperformed its showing of the State of the Union.
According to Politico, “Fewer than 33.3 million Americans watched President Obama’s State of the Union address on television last night, the lowest turnout since President Clinton’s final State of the Union address in 2000, according to newly released Nielsen ratings.
Viewership for Obama’s State of the Union addresses has been in decline since 2009, when he drew 52.4 million television viewers. 48.0 million watched on television in 2010, 42.8 million in 2011, 37.8 million in 2012 and 33.5 million in 2013. This year’s speech now replaces last year’s as the second-lowest rated since Nielsen began recording viewership in 1993.”
Now that’s compelling television!For those who ask if Obama is a lame duck president, well, based on these numbers, it certainly seems the case. No one seems to care. If a president gives his State of the Union address in the forest does anyone hear it?